Setting goals is the first step in turning the invisible into the visible - Tony Robbins
With +30 years of mixed marketing and sales experience within different environments (industrial, consulting, fundraising, franchising and leisure) and within different cultures, Spain, USA and now Netherlands, I continue to love identifying successful strategies to shape a new brand and increase penetration of products /services as diverse as perfumes, non-profit institutions, franchise rights, timesharing and children’s educational products.
During my career I have personally sold consulting projects, franchise rights, raised funds for non-profit organizations and have contributed to marketing strategies to sale timesharing and innovative educational products for children.
In 2000, I founded Essential Minds as a mother with experience in business management and a passion for marketing and the world of children. Today the company continues leading the segment of edutainment in Spain with unique quality products. Although the company was closed 2 years after I left it, to this date it is a trusted and an reference name by businesses and by end-consumers too.
The Brand Point is my new venture to help small companies and start-ups in the edutainment segment to shape their brand into a recommendable one. Sometimes is not only about building a successful brand, developing the roadmap to navigate from idea to the retailers shelves but also finding the right partners to expand and grow. I am here to provide you with honest advice.
I can't wait to get to know you and your product.
Mom, entrepreneur and economist.